( æthos ) is a creative guild, working at the intersection of beauty and goodness in service of Life.
Context
Around 2018, a group of friends and I, dharma-oriented creatives, felt stuck. We wanted to create and learn together in the face of profound societal changes, but we felt alienated by the traditional approaches.
Companies felt extractive. Communities felt ineffective.
The idea of a third thing, both co-creative (we make things together) and co-developmental (we grow together), captured our imagination.
We founded ( æthos ) as an experiment in organizing collective creative capacity.
A new kind of Guild...
Story
Approach
Our work sought to connect inspiration, practice and understanding through hybrid online / offline offerings.
Vision
We dreamt into a kind of interactive film — both empowering and emotive — that could express the essence of our time.
Process
So we invited our teacher and friend — Bonnitta Roy — to become the subject of our first experiment.
Process
Over five days at a beautiful ranch near Santa Fe, we brought it all to life.
Gatherings
In the following months, we hosted a number of gatherings at Taohaus to balance the virtual and the real.
Credits
( ÆTHOS )
—
Benjamin Henretig
Brian Hoffstein
Carson Linforth Bowley
Jesse Estrin
Mikyö Clark
Schuyler Brown
Zach Schlosser
Scope
We crafted
—
Storytelling
gatherings
Immersion
Brand Essence
Visual Design
Site Design
—
with love.
( æthos ) is a creative guild, working at the intersection of beauty and goodness in service of Life.
Context
Around 2018, a group of friends and I, dharma-oriented creatives, felt stuck. We wanted to create and learn together in the face of profound societal changes, but we felt alienated by the traditional approaches.
Companies felt extractive. Communities felt ineffective.
The idea of a third thing, both co-creative (we make things together) and co-developmental (we grow together), captured our imagination.
We founded ( æthos ) as an experiment in organizing collective creative capacity.
A new kind of Guild...
Story
Our work sought to connect inspiration, practice and understanding through hybrid online / offline offerings.
Approach
Process
So we invited our teacher and friend — Bonnitta Roy — to become the subject of our first experiment.
Process
Over five days at a beautiful ranch near Santa Fe, we brought it all to life.
Vision
We dreamt into a kind of interactive film — both empowering and emotive — that could express the essence of our time.
Credits
( ÆTHOS )
—
Benjamin Henretig
Brian Hoffstein
Carson Linforth Bowley
Jesse Estrin
Mikyö Clark
Schuyler Brown
Zach Schlosser
Scope
We crafted
—
Site Design
Visual Design
Brand Essence
Immersion
gatherings
Storytelling
—
with love.
( æthos ) is a creative guild, working at the intersection of beauty and goodness in service of Life.
Context
Around 2018, a group of friends and I, dharma-oriented creatives, felt stuck. We wanted to create and learn together in the face of profound societal changes, but we felt alienated by the traditional approaches.
Companies felt extractive. Communities felt ineffective.
The idea of a third thing, both co-creative (we make things together) and co-developmental (we grow together), captured our imagination.
We founded ( æthos ) as an experiment in organizing collective creative capacity.
A new kind of Guild...
Story
Our work sought to connect inspiration, practice and understanding through hybrid online / offline offerings.
Approach
Process
So we invited our teacher and friend — Bonnitta Roy — to become the subject of our first experiment.
Process
Over five days at a beautiful ranch near Santa Fe, we brought it all to life.
Vision
We dreamt into a kind of interactive film — both empowering and emotive — that could express the essence of our time.
Credits
( ÆTHOS )
—
Benjamin Henretig
Brian Hoffstein
Carson Linforth Bowley
Jesse Estrin
Mikyö Clark
Schuyler Brown
Zach Schlosser
Scope
We crafted
—
Site Design
Visual Design
Brand Essence
Immersion
gatherings
Storytelling
—
with love.
